BENEFITS OF HALAL CERTIFICATION

THE BENEFITS FOR YOUR COMPANY:

• Assurance of halal compliance of raw or precursor materials in processing.
• Development of new markets and customer segments.
• Trend market with great potential for growth.
• National and international acceptance of your halal products and services.
• Advertising impact and strengthening of your image.
• Consumer trust and increased customer satisfaction.
• Halal compliance of your finished product.
• Your products are independent, neutral and certified according to recognized Halal standards by an accredited Halal certification body.
• You can respond to customer inquiries from the Islamic world in line with requirements.
• You promote trust in your products with your Muslim customers.
• You stand out from your competitors.
• Halal handling from a single source by an independent, recognized and specialized body.
• Consumer confidence – it allows the consumers to make an informed choice of their purchase
• Competitive advantage – manufacturers can use it as a marketing tool to secure bigger market share as halal food is suitable for both Muslims and non- Muslims. At the international level, it can enhance the marketability of the products, especially in Muslim countries.
• Quality – it indicates that the food product not only fulfills halal requirements but also strict hygiene practices
• For the authority – it provides a mechanism to audit and monitors halal food.